Courses Technology Recording: 'Bacon on Ice Cream' why AI needs a human touch

Technology Recording: 'Bacon on Ice Cream' why AI needs a human touch

Join Ruth as we explore why McDonald’s scrapped its drive-thru AI.

This course will expire on 24th February.

Cost: £3.99 Free for paid subscribers & members

Date: Monday, 9 February 2026

Time: 6:00 PM

1 sessions • Recorded course

Course type: recorded

Level: Beginner

Host: Dr Ruth Stalker-Firth

Course content

1. Technology: ‘Bacon on Ice Cream’ why AI needs a human touch
Monday, February 9 6:00 PM (First session) (Final session)


As McDonalds recently withdrew its AI from the drive-thru after it kept putting bacon on ice-cream, join Ruth as we will take a peek under the hood of chatbots and speech recognition to see why machine learning would ‘think’ that bacon is a good topping for ice-cream, and why it couldn’t possibly improve without a human which is probably why they decided to cut out the middleman, and get a human to do its job!


  • Meet your host

    Hi, I’m Ruth, I write and teach about technology, exploring how people use tech and how it shapes our lives. I’ve worked as an AI consultant and lecturer since 2001, sharing my passion for human-computer interaction online and at universities.

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